About Roco’s Jewelry, Bakersfield California

contact roco's jewelry bakersfield ca - storefront

Established in 1978, Roco’s Jewelry is a family-owned business that has had the pleasure of serving Bakersfield and the surrounding area for the past 36 years. We strive to guarantee complete satisfaction in all that we offer. We have designed thousands of custom pieces that are hand crafted to perfection. Let us make your experience a memorable one. With affordable prices and the best team in the business…

You imagine it, we create it.

The Family Business

Being a family-owned and operated business since 1978, we’re able to offer you that personal touch you’ve been looking for when it comes to jewelry. Our goal is to make all of our customers happy and we believe in treating each customer like a part of our family.

Come visit us at one of our convenient locations for all of your jewelry needs. We specialize in jewelry repairs, custom design, and carry the best selection in bridal and fine jewelry.

Our Happy Customers

Stephanie Conner

00:52 16 May 24

We’ve been going to Roco’s For about 20 years and have gotten THE BEST service every time! They do beautiful custom jewelry, as well as having lovely pieces for sale. Everything you can imagine. Unique and inexpensive.We will continue to go to Roco’s every time we need to buy or repair our jewelry.Stephanie Conner

Dave Howe

02:11 06 May 21

Was looking for a special 30th Anniversary ring & I wanted platinum with 3 rows of diamonds. I looked high & low at every local and on-line retailer. The only place I could find that combination was at a particular big-box outlet, but it wasn't the right size and definitely not where I wanted to buy a special ring. I went to Roco's to ask if they could resize a platinum ring, and also to ask if they could make something similar. Pam's answer was yes and yes! I sent a picture of the ring I needed and Alex took it from there. He designed a ring that was amazing and had 31 diamonds instead of the original's 28. The price was also very reasonable, especially for a beautiful custom piece. My only mistake was not going to Roco's first!

Melony C.

13:21 10 May 24

Excellent service. Quality jewelry. Prices are reasonabl. They always have time to help you pick out the perfect jewelry.

Zami Montana

19:05 01 May 24

Muy buen servicio buen precio y buen trabajo te te atiende con todo respeto ⭐️⭐️⭐️⭐️⭐️

Cindy Avery Young

13:28 29 Jul 20

We were looking to 'upgrade' my wedding set & add the final band for our 40th anniversary and didn't want to go to box chain jeweler. Found Rocos and Alex did better than we ever imagined! Very helpful and friendly staff; Honesty is huge and Alex was nothing but honest and understanding about what I wanted. He went over and above and created exactly - no created a design that was beyond my imagination! It's stunning and perfect! No hard sales push - just making sure we got what we wanted. Thank you Alex and staff at Rocos!

Delaney G.

14:29 26 Apr 24

Most trustworthy and reliable jewelry store in town!! They have the nicest selection of jewelry and also provide custom jewelry services as well as repairs!...