About Roco’s Jewelry, Bakersfield California

Established in 1978, Roco’s Jewelry is a family-owned business that has had the pleasure of serving Bakersfield and the surrounding area for the past 36 years. We strive to guarantee complete satisfaction in all that we offer. We have designed thousands of custom pieces that are hand crafted to perfection. Let us make your experience a memorable one. With affordable prices and the best team in the business…

You imagine it, we create it.

The Family Business

Being a family-owned and operated business since 1978, we’re able to offer you that personal touch you’ve been looking for when it comes to jewelry. Our goal is to make all of our customers happy and we believe in treating each customer like a part of our family.

Come visit us at one of our convenient locations for all of your jewelry needs. We specialize in jewelry repairs, custom design, and carry the best selection in bridal and fine jewelry.

Our Happy Customers

The custom pieces are amazing! We recently took in a ring that was left to us by our grandmother, wanting to have it broken into two separate pieces for my sister and I to have. The rings came out beautiful! We are beyond pleased with them!
Janelle Pitchford
Highly recommended not only do they have beautiful jewelry but the owners are wonderful people. They make absolutely stunning custom pieces as well. My favorite jewelry store!!!
Gloria Elena Waterman
I love the custom piece they made for me! I have been looking for a wedding band for 2 years and have been to countless jewelry places looking for a custom band. Everyone I went to besides Roco’s told me they don’t work in Silver. They made a tracer band to match my engagement ring exactly along the outside. I teared up instantly when i saw it. I recommend them to anyone and everyone who needs custom work on their items. I am extremely happy and satisfied.
Sarah Johnson
Amazing people and amazing, beautiful jewelry!
Karen Friedman
I love this store!!!! Not only is the jewelry beautiful, the family is even more beautiful! This is the only place I will buy jewelry!!
Michelle Gorris Melton
I’ve been there twice to size, clean and have jewelry appraised. They have very nice jewelry and the service is outstanding. Highly recommended it.
Victor Delgado
TY Roco for taking such great care of me and fixing my Grandmothers wedding ring perfectly. I am beyond happy!!! It was so great speaking with you and having you share the history of the ring with me that I didnt even know. I cant wait to do more business with you!!
Jenny Ann Mordarsky-Suchin
We have absolutely loved doing business with them! Amazing company, and family!
Desireé Navarro
Rocos came highly recommended by a friend of mine. Now it is my turn to pass them on, they are not only very friendly and helpful but are AMAZING at what they do. Their custom pieces are beautiful! will only go to them for my jewelry needs.
Gina Ansolabehere
Roco thanks again for helping choose the right gift for my wife. I know she will love it. you guys are the best!
Ben Gregory

Get to Know Us

Roco
Roco
Robert, also known as Roco, opened up Roco’s Jewelry in late 1978 as a fine import store, his mother Anita was a world traveler and during their visits to countries such as Italy, Peru, Argentina, and France, they would hand pick and import fine art, sculptures, crystal, clocks and of course jewelry, to sell in the store. As a young adult, Roco taught him self the craft of jewelry repair and custom design. Known for his one of a kind-hand made designs, he soon became a household name in Bakersfield and is one of the most respected jewelers in Kern County.
Alex
Alex
Alex has always loved jewelry…especially diamonds! He can remember being a young child at his dad’s store eager to help out in anyway he could. After graduating college from CSUB with a degree in Business Communications, he went on to work for the family business full time. Like his dad, he is fluent in custom jewelry design and enjoys being a part of the creative process whether by hand or CAD.
Luciano
Luciano
Luciano, also known as Lou, has been a lifelong friend of Roco and the longest working employee of Roco’s Jewelry. Lou is a customer favorite. As our sales consultant with over 35 years experience, he is extremely knowledgeable when it comes to all of your jewelry needs. He specializes in gemstone grading and gem certification.